Franchising is a dynamic and profitable industry, with many global brands competing for consumer attention. 
Saudi Arabia has become a hub for franchises, with many popular brands originating there.
The F&B Pillar is an initiative that promotes Saudi Arabian brands globally through franchising, with a focus on Australia, the United States, and the United Kingdom markets.
Saudi Arabian brands offer a unique blend of traditional and modern flavors, high quality, and attention to detail.
Franchising allows entrepreneurs to expand their businesses globally while tapping into local knowledge and expertise. The F&B Pillar promotes the Kingdom as a hub for F&B innovation and entrepreneurship, and its strategic location and growing economy make it an attractive destination for international F&B brands looking to expand in the MENA region.